A long time ago, I came across a social media post asking if the ‘Unicorn VA’ or ‘Super VA’ exists.
But, what’s a Unicorn VA?
I’m getting to it! The poster kept seeing friends and colleagues requesting VAs who could do graphics, web design, PR pitching, social media strategy, email management, SEO, running ads, copywriting, admin (you get the idea)...
Understandably, she was confused. Do these VAs really exist? Because to her mind, this was at least 3 different roles for 3 different people. But she kept seeing these requests for the Unicorn VA, so asked our community if she was missing a trick.
Well? Was she?
In short, no. The poster was greeted with an influx of comments from various VAs confirming that yes, this is at least 3 different roles for 3 different people, and that the Unicorn VA doesn’t actually exist, but that the [unrealistic] demand for them is there. Mostly from people who, basically, don’t want to pay for different specialists.
What actually is a VA?
I know, I know. I’m the first to admit that there is confusion surrounding VAs and what we do.
The best way to think about it is that the term Virtual Assistant refers to an industry rather than a skillset. Each VA will have their own strengths and niches, and so each VA will have their own unique offering.
For example, I class myself as a Virtual PA/EA with a very admin orientated skill set, i.e., typing, transcription, composing letters/emails, email/inbox management, office management, diary management, stakeholder management, travel etc.
But there are also VAs out there who specialise in Web Design or Social Media Management. And you even get your Techie VAs who are wizards with a computer, digital products and funnels. And that’s not the end of it. There are VAs who specialise in copywriting and marketing support, plus many more. There are also VAs with skills that overlap e.g., some Social Media Management VAs also offer basic admin.
So, what type of VA do I need?
Well, I’m not a mind reader so I can’t answer that. But my advice when thinking about hiring a VA is to sit down and contemplate what work you want to outsource. Be careful to pinpoint your exact needs, then search for the VA(s) who fits that bill.